Most experts believe that Asian consumers, especially those of luxury products are very complex and difficult to understand and plan a common marketing strategy for the region. On the one hand, there are flashy Chinese, matured Japanese, subtle Singaporeans, showy Hong Kong and put all these together you get Indian consumers. What these graduates from […]
Bespoke simply means custom made – whatever it is. It may be a pair of tailor made trousers, a watch made by Rolex to suit your taste, a BMW SUV (Sports Utility Vehicle) or simply a pair of shoes. These items have great value in industrialized countries as most of their products come […]
It is that time of the year when searing heat engulfs the nation – and its only April. On some days it is already difficult to go out of home. But if one has good summer accessories like sunglasses the effect of the heat lessen to some extent. The problem is – how to get […]
The world is changing fast and so is the dynamism of economy. There was a time when no market existed and human beings used to exchange goods (known as barter system) to meet their basic needs as no single community or village could produce all those required for living. Slowly markets grew and money was […]
