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Bespoke simply means custom made – whatever it is. It may be a pair of tailor made trousers, a watch made by Rolex to suit your taste, a BMW SUV (Sports Utility Vehicle) or simply a pair of shoes. These items have great value in industrialized countries as most of their products come out of the factories. Those items which are bespoke cost a big chunk of one’s bank balance. That’s why a Versace or Tiffany & Co item cost so much because they are totally exclusive and are very few. They are the domains of super rich people who like to spend huge amounts to make themselves look and appear exclusive too!

India has a great history of custom made products. Since time immemorial, Indian kings, queens and aristocrats have been enjoying custom made products. But its not only them, even in this 21^st century, one can easily find a tailor who will take your measurement and make a unique trouser. Or a normal lady can visit a local jewelry shop (which are virtually available in each and every corner of India) and order a custom made jewelry just for herself for a paltry price. Indeed, it is just the opposite in India compared to other countries where factory made products are for the lower class and only the elites can enjoy bespoke products. Due to its huge population and want of livelihood, every Indian wants to learn something handy and thereby earn his or her bread and butter. A poor Indian in rural area does not have access to or capacity to buy a low-end branded product. So what he does is make the same at a fraction of the cost of that factory made branded product.

 

So why does other countries value custom made products and Indians don’t? The answer lies in exclusivity. While bespoke is the most common and natural thing in India, people from countries like the USA, France, Japan or UK treat them as exclusive.